It was good for the stock price.
It was great for the brand.
It was insanely good for corporate governance.
Scientists and philosophers not on retainer might have called it obscenely expensive stochastic parrots sprinkled with influencer-grade neuroscience bullshit, but founder uploading was widely hailed as the biggest revolution in business since the popularization of Bayesian project management, and the psychometric algorithms of early-stage investment funds began to include terms for a certain unconscious ambition for death.