Ask not what AI can do for HR, but what HR will have to do for AI

2023-01-03

The key difference between organizations with and without AI is that without AI you have no choice but to host expertise (as an active, dynamic, improving skill, as opposed to procedures or knowledge) in human brains. For HR, that means you need to hire expertise holders at the scale in which that expertise will have to be applied: as many marketing experts as marketing actions/interactions, as many design experts as things that will need to be (re-)designed, etc.

AI allows — or is rather defined by — hosting expertise in computers. To whatever degree an organization is AI-powered, this means that the role of experts is not to apply expertise but to teach expertise to the organization's AI, which then applies it. This radically changes what HR needs to look for. The scale of your operations is no longer the main factor, but rather its expertise footprint. If you have apply the same sort of expertise two times as often you might not need to hire anybody, while if you need a new form of expertise, you do need to hire somebody who you can use to teach and continuously improve that aspect of the AI.

This flips HR on its head:

All in all, whatever other impact AI will have on HR in terms of automating parts of it, it has already opened an entire new frontier of needs, challenges, and opportunities that has nothing to do with competing with AIs and everything to do with building them.