Category Archives: Psychology

There are only two emotions in Facebook, and we only use one at a time

We have the possibility of infinite emotional nuance, but Facebook doesn't seem to be the place for it. The data and psychology of how we react emotionally online are fascinating, but the social implications, although not specific to social networks, are rather worrisome. A good way to explore our emotional reaction to Facebook news is […]

Any sufficiently advanced totalitarianism is indistinguishable from Facebook

Gamification doesn't need to be enjoyable to be effective. You're more likely to cheat on your taxes than to walk barefoot into a bank, even if it's summer and your feet hurt. That's because we don't just care about how bad the consequences of something could be, but also how certain they are to happen, […]

Big Data, Endless Wars, and Why Gamification (Often) Fails

Militaries and software companies are currently stuck in something of a rut: billions of dollars are spent on the latest technology, including sophisticated and supposedly game-changing data gathering and analysis, and yet for most victory seems a best to be a matter of luck, and at worst perpetually elusive. As different as those "industries" are, […]