Category Archives: Psychology

AIs are scapegoats and it's us who end up bleeding

No AI built today has anything remotely approaching consciousness or personhood; the unstable mess of a Windows operating system is structurally more life-like than any of them. So why the increasing focus on robot ethics? Imagine you're a big tech company or an advanced military. Your reputation as an ethical agent is rather awful, and […]

The mystical underpinnings of Facebook's anti-fake news algorithms

Imagine you're Rene Descartes, data scientist at Facebook in charge of saying true things. Problem is, your only input is what people say, and everybody lies. It's not a moral failure, it's just that you've built Facebook into the world's largest integrated content distribution machine, and convincing people of things that aren't true is where […]

Using Artificial Intelligence to Understand Brands

Artificial Intelligence techniques behind automated translation and other NLP (Natural Language Processing) applications doesn't just work at the level of words and phrases, but give us quantitative data about the meaning people assign to different concepts, including brands. We can then measure relationships between different brands in a space, understanding what distinguishes how people talk […]