Category Archives: Data Analysis

Using Artificial Intelligence to Understand Brands

Artificial Intelligence techniques behind automated translation and other NLP (Natural Language Processing) applications doesn't just work at the level of words and phrases, but give us quantitative data about the meaning people assign to different concepts, including brands. We can then measure relationships between different brands in a space, understanding what distinguishes how people talk […]

What's the healthiest city in the US? (and what does that even mean?)

(Spoiler alert: it's not Detroit, and it'd be a relatively simple question if it weren't for cancer.) The human body has multiple ways of not working well; at its broadest, the CDC's 500 Cities project data set lists fourteen different health outcomes, from arthritis, to stroke, to the wonderfully phrased mental health not good. But, […]

The normalcy of online learning: the more you study, the better you do

Online learning, after all, is just a form of learning: time spent studying is one of the best predictors of success. Both the pattern (and the exceptions) can be seen quite clearly on the Open University Learning Analytics dataset, which collects anonymized data about the personal characteristics and, crucially, interactions with the Open University's Virtual […]