Author Archives: Marcelo

2019 Should be the end of Big Attention

If your business or cultural strategy was based on attention at scale, the first years of the century felt great, as the leading Internet platforms offered the possibility of nearly limitless, precisely targeted traffic. Then came the troubles. The first one is economic. If you depend on traffic from any of the dominant platforms, you're […]

AI for Science and Management in 2019: You haven't seen disruption yet

For all of its explosive growth, AI still has to make deep roads in management (as opposed to operations) and theoretical science beyond data analysis. But both frontiers will be pushed back faster and further than most people think, and with unprecedented impact. The difficulty so far lies in the balance between the complexity of […]

Digital anamnesis and other crimes [short story]

A database is a tool for forgetting; it decays on command, faster than nightmares and more thoroughly than graves. That's why you copied your employers' databases the day the first Chinese aid workers flew in. All talk was of reconstructing India, the unburied bodies blamed on nothing worse than thirst and hunger, the burned villages […]